Through a comprehensive, long-term technical partnership, LaLiga North America advances the Players First pillars of Club Development, Coaching Development and Player Development.
LaLiga, the world-renowned professional league in Spain featuring top clubs like FC Barcelona and Real Madrid, has entered into a long-term partnership with US Club Soccer. Introduced by Nike, the LaLiga partnership focuses on strategic development and resource support for the club, player and coach development pillars of Players First.
In February 2019, US Club Soccer and LaLiga North America announced an expansion of their technical partnership. The long-term extension continues a valuable relationship in youth soccer that has provided various coaching education resources to the American game, directly educating thousands of coaches and impacting even more players. It also points to LaLiga North America’s commitment to growing soccer in the U.S.
LaLiga North America is a joint venture between LaLiga and Relevent Sports, which serves as the exclusive representation of LaLiga in the U.S. and Canada for all business and development activities. The operation supports the league’s growth in the U.S. and Canada through consumer-related activities including youth academies, development of youth soccer coaches, marketing agreements, consumer activations, exhibition matches and plans to have an official LaLiga Santander match played in the U.S.
LaLiga North America provides US Club Soccer and Players First clubs with training curriculum, which helps create a better learning environment and day-to-day experience to enhance the development of all players. The partnership also features reciprocal coaching education courses and elite player training opportunities abroad, including direct involvement with US Club Soccer’s acclaimed id² Program and Player Development Program.
US Club Soccer is working with member leagues and clubs to host LaLiga Formation Methodology coaching education courses featuring top player development experts from LaLiga.
The courses kicked off in spring 2016 with Introductory (Level 3 in the U.S.), before progressing to Advanced (Level 2 in the U.S.). Eventually, Expert (Level 1 in Spain with Spanish academies) courses will be available. To date, there have been 14 courses, consisting of both Level 3 and Level 2, reaching about 1,500 coaches from 450 clubs and organizations throughout the country.
This marks the first time LaLiga has invested significant resources in U.S. youth soccer development.
LaLiga methodology experts Gari Fullaondo, Hugo Blanco and Zunbeltz Fullaondo lead LaLiga Formation Methodology courses.